TSYS: THE BIG GAP BETWEEN MOBILE WALLETS AND THEIR USERS Courtesy of PYMNTS.COM
April 17, 2014
Millions of consumers now are armed with mobile wallets, but their use of them is being held back, essentially because the wallets are no more convenient to use than credit and debit cards. Moreover, the payment-acceptance systems in use today are equally functioning well.
For the industry as a whole, these represent major factors that must be overcome if mobile payment is to emerge as viable a alternative, according to Chris Colson, director of innovation at TSYS.
In a recent podcast interview with MPD CEO Karen Webster, Colson provided a brief overview of a soon-to-be-released TSYS white paper on mobile wallets and his insights into where TSYS views the market is heading.
Salesforce CMO explains his rationale for why the new normal is to be weird!
“Weird in my mind is being yourself,” Mike Lazerow, Salesforce CMO.
He explains that it’s okay to march to your own beat and it is possible to do so and become successful!
Discover The State of Social Marketing 2014
March 20, 2014
SocialBakers, a preferred Facebook marketing developer, presented some interesting statistics regarding business and social media. They interviewed marketers in Education (13%), E-commerce (9%), Software (9%), Travel (9%), Nonprofit (9%), and Retail. They also approached the Davids (less than 50 employees) and the Goliaths (over 5,000 employees) to participate in the survey. Here’s some of their findings! The overall results may surprise you!
If you agree with the 56.6 percent of businesses surveyed, you may want to check out TSYS Merchant Insights, a tool that not only offers competitive analysis, but also you will understand, compare and compete in social media!
Is social media a priority for your business?
Whether you are large or small, the answer should be yes! Check out who handles the social media activity, according to SocialBakers.
Where does your social media marketing strategy stand? Tell us if you handle the social media to promote your business and how it's working out on twitter - @tsysmerchant.
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