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Social Media is the New Selling Tool That is Critical To Success

August 5, 2014


In a recent survey conducted by Spredfast and Forrester, they reported that social marketing is currently an executive-led, and organization-wide, priority with 78 percent of executives responsible for social marketing report to the CMO, C-Level executive or the Executive Vice President. This good news reflects on the overall importance and power of social media.

With all the talk over the last few years, it should be no surprise that social media has changed the world of marketing as we know it. It also changed the way we talk and listen to our customers. The bottom line is that the ability to listen to what customers are sharing, creates the opportunity to engage directly with them; drive insights that can be used for making informed decisions; and obtain sales leads for your sales team. If there is any doubt left on the importance of listening, another share-worthy statistic is that 71 percent of consumers are more likely to make a purchase based on social media referrals, according to Digital Information World.

So, we touched on why it’s important to listen, but what are listening strategy recommendations?

One strategy we will touch on – that is critical to success – is to track social mentions. Given the breadth of social media platforms found on the Internet today, this can seem like an overwhelming task. Fortunately, we have three tools available that can narrow the search. These tools have the capability to watch thousands of different sources. Anytime someone mentions your brand, these tools provide real-time alerts. Costs on these three platforms vary, but they are worth checking out.

  1. Mention.net
  2. Trackur
  3. Sprout Social
  4. TSYS Merchant Insights

As social media continues to grow and evolve, the importance of social listening will expand as well. Make sure you have a solid plan in place sooner than later to ensure you’re taking advantage of the knowledge you gain.

When implemented in the correct manner, social listening can provide the opportunity for companies to interact directly with their customers. In order to achieve solid results, it is imperative that you listen carefully and respond in a strategic way.


Data Security Webinar on Wednesday, August 20th

August 5, 2014

Payment Trends

Visa® will host a free webinar to recap the North America Payment Card Security and Technology Symposium that was held July 23-24 in Foster City, California. The symposium featured presentations by Visa program experts and panelists from organizations such as Cisco Systems, FireEye, Ingenico, Microsoft, Smart Card Alliance and the U.S. Secret Service. The webinar will summarize the following topics:

  • Understanding the Evolution of Malware
  • Demystifying Tokenization
  • Optimizing Card-Not-Present Fraud Prevention Strategies
  • Navigating U.S. EMV Implementation
  • Managing Mobile Payments Risk
  • Approaching the Intersection of Cyber Security and Privacy


FREE INFOGRAPHIC: Shocking Social Media Statistics

June 27, 2014


Learn where you should be spending your time promoting your product! Download Now


Turning your Mobile Device or Tablet Into a Point of Sale System – It’s Time to Make the Switch!

June 3, 2014

Category: payment trends

Consumers and merchants are increasingly relying on smartphones and tablets for nearly every aspect of their lives. As a result, merchants are now presented with an opportunity to provide a positive customer experience when selling products and services with mobile POS systems.

In fact, 2014 is touted as the year of mobile payments. How can we say this statement? There is a shift happening by merchants adopting mobile POS solutions. Research shows that both consumer and merchants are supportive of mobile payments by 86 percent, which will likely lead to even more merchant adoption, according to mCommerce News.

Additionally, 97 percent of those merchants surveyed express positive feedback regarding the convenience associated with utilizing mobile POS systems for transactions with customers.

TSYS Merchant Solutions continues to expand on its suite of products and the latest launch of Mobile Payment Acceptance offers a solution to the demand for mobile solutions. In a recent interview with Payment Source, Craig Ludwig, senior director product management for TSYS Merchant Solutions, stated that there is no ‘one size fits all’ for the market and there is a need for more than one type of mobile payment.

In order to stand out in a an already crowded processing space, TSYS’ Mobile Payment Acceptance sets itself apart by offering the following benefits:

  • Customer support available 24/7
  • Detailed real-time reporting
  • Free card reader
  • Card-based security features
  • 2.7 percent * swipe transactions
  • 3.5 percent* keyed transactions
  • No long-term commitment

In the end, it’s important to remember that the need for mobile solutions will continue to grow. This need is driven by the demand for consumer’s shopping experience to be faster and convenient. Look for further blog posts on the topic of mobile payment solutions.

* 2.7% for most swiped transactions/3.5 % for most keyed transactions


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