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TSYS and Trustwave Present: "Annual PCI Certification Requirements - Renewing and Getting Started"
August 21, 2014
On behalf of TSYS Merchant Solutions and Trustwave, you are invited to join us for our upcoming webinar on data security and PCI DSS compliance, which are presented exclusively to TSYS customers by Trustwave. This series is intended to provide TSYS customers with in-depth information on some of the issues surrounding compliance with the Payment Card Industry Data Security Standard (PCI DSS). We encourage you to bookmark this page to stay abreast of future events.
These events will last approximately 30 minutes, with time for a Question and Answer session at the end. We encourage you to attend these informative sessions to make the compliance process easier and more approachable, and to help you take extra precautions to protect the cardholder data you store, process or transmit and to become compliant with the PCI DSS.
Social Media is the New Selling Tool That is Critical To Success
August 5, 2014
In a recent survey conducted by Spredfast and Forrester, they reported that social marketing is currently an executive-led, and organization-wide, priority with 78 percent of executives responsible for social marketing report to the CMO, C-Level executive or the Executive Vice President. This good news reflects on the overall importance and power of social media.
With all the talk over the last few years, it should be no surprise that social media has changed the world of marketing as we know it. It also changed the way we talk and listen to our customers. The bottom line is that the ability to listen to what customers are sharing, creates the opportunity to engage directly with them; drive insights that can be used for making informed decisions; and obtain sales leads for your sales team.
If there is any doubt left on the importance of listening, another share-worthy statistic is that 71 percent of consumers are more likely to make a purchase based on social media referrals, according to Digital Information World.
So, we touched on why it’s important to listen, but what are listening strategy recommendations?
One strategy we will touch on – that is critical to success – is to track social mentions. Given the breadth of social media platforms found on the Internet today, this can seem like an overwhelming task. Fortunately, we have three tools available that can narrow the search. These tools have the capability to watch thousands of different sources. Anytime someone mentions your brand, these tools provide real-time alerts. Costs on these three platforms vary, but they are worth checking out.
As social media continues to grow and evolve, the importance of social listening will expand as well. Make sure you have a solid plan in place sooner than later to ensure you’re taking advantage of the knowledge you gain.
When implemented in the correct manner, social listening can provide the opportunity for companies to interact directly with their customers. In order to achieve solid results, it is imperative that you listen carefully and respond in a strategic way.
Data Security Webinar on Wednesday, August 20th
August 5, 2014
Visa® will host a free webinar to recap the North America Payment Card Security and Technology Symposium that was held July 23-24 in Foster City, California. The symposium featured presentations by Visa program experts and panelists from organizations such as Cisco Systems, FireEye, Ingenico, Microsoft, Smart Card Alliance and the U.S. Secret Service. The webinar will summarize the following topics: